Company Overview
company_overviewPolarmax® is the primary retail brand of Longworth Industries, Inc., located in West End and Candor, North Carolina. Celebrating 25 years of innovative technical base layer apparel, Polarmax® is a distinguished leader in the base layer marketplace.

With aggressive fabric development and product testing, a strong green story, and a completely vertical business structure, it is no wonder that Polarmax® is one of the nation’s top base layer apparel manufacturers.

Add the “Made in the USA” label, and you have the smartest choice for both consumers and retailers.


  • Polarmax® Innovation: We engineer the Acclimate Dry performance fabrics with their unique moisture management system, superior breatheability, anti-microbial, non-shrink & wash and wear qualities.
  • Polarmax® Green: Our complete manufacturing facilities, warehouse and shipping activities take place within a 15 mile radius. Many of our yarns and fibers are recycled and our packaging is either recycled and/or re-taskable. We are environmentally friendly on multiple fronts.
  • Polarmax® Vertical: We maintain complete control of every process used to bring the best base layer products to you–fabric development and technology, product design and testing, cut and sew, sales and marketing, warehousing and distribution, and the best customer service in the business.Polarmax® Green + Polarmax® Vertical = Tiny Carbon Footprint!
  • Polarmax® “Hand”: We have built our reputation on designing and developing fabrics that perform with unquestionable quality but with the feel of perfect comfort next to your skin.
  • Polarmax® Partnership to the Consumer : The best base layer garments available in today’s marketplace for keeping you warm, dry and comfortable while you enjoy the competitive pricing and clear conscience.
  • Polarmax® Partnership to the Retailer: Our goal is to be the “perfect partner” by producing the highest quality technical base layer garments available in the industry at the greatest value. We support our specialty retailers and want to earn our place as their vendor of choice with innovative merchandising, speed to margin and shared risk initiatives, a truly user-friendly experience, and in house shipping, warehousing and customer service. We are truly commitment to your success.
  • Polarmax® Made in the USA: We are very proud of our upwards of 150 employees who work together to give meaning to “Made in the USA” label.
Our Green Story

Polarmax® takes a strong stand in seeking to be a good steward of our environment.

Every manufacturing company leaves a footprint & our goal is to leave one that is a benefit to current & future generations. We believe our completely vertical business structure validates our strong green story.

We maintain control of every process used to bring the best technical base layer products to you with the least impact on our environment. From fabric development, product design & testing to manufacturing, warehousing, shipping & distribution, we are focused on the best practices that are earth-friendly & conserve our resources.

Polarmax features:



Performance & Technology

Features & Benefits

Advanced Base Layer technologies differentiate Polarmax® products from the competition. Our line is updated with styling that delivers comfort and versatility for the range of winter activities you enjoy. Whether you’re hiking, climbing, skiing, snowboarding, hunting or whatever your sport may be, there’s a Polarmax® base layer that’s right for you.

Acclimate® Dry is exclusively featured in all Polarmax® fabrics, keeping people dry and warm during cold weather activities. Our garments are specifically designed to match a variety of climate extremes: Warm: Lightweight, Warmer: Mid-Weight, and Warmest: Heavy-Weight. This allows you to select base layers that accurately match your level of activity and climate condition.

Polarmax offers a wide range of styles and colors so you can select the one that best suits your needs.

Acclimate® Dry Performance Fabric

  • Stretches for Comfort
  • Wicks Moisture Away from Skin
  • Quick Drying
  • Breathes
  • Scent Prevent™ Anti-microbial
  • Comfortable Flat Seams
  • Easy Care – Wash & Wear


Scent Prevent™

Polarmax® and PMX are protected by Scent Prevent anti-odor, anti-microbial technology to keep your base layer smelling fresh all day-even when you’re perspiring all day.

Scent Prevent is a proprietary anti-microbial fabric treatment for odor prevention that allows you to wear our base layers for extended periods of time without offensive odor.

Polarmax® Scent Prevent anti-microbial treatment does not wash out and lasts for the life of the garment.


Acclimate® Dry Moisture Management

The base layer of clothing for any winter sports activity helps keep you dry and warm.

Our Technical Base Layers with Acclimate® Dry are designed to be the highest quality, most comfortable and best performing layering systems for all climate conditions. Acclimate Dry fabrics offer superior wicking, breathability, and quick drying time.

Acclimate® Dry perfomance fabrics wick and dissipate perspiration and moisture away from the skin, so during down time, the body stays warm and dry.

Acclimate® Dry Performance Fabric

  • Stretches for Comfort
  • Wicks Moisture Away from Skin
  • Quick Drying
  • Breathes
  • Scent Prevent™ Anti-microbial
  • Comfortable Flat Seams
  • Easy Care – Wash & Wear
Base Layer Defined

Our business is technical base layers. We focus on “next to skin” apparel that combines the finest in innovative textile chemistry with fabric development to produce the softest and most comfortable garments for you. We invest 100% of our company’s resources to create the “high tech, soft hand” fabrics, functional designs & patterns, and technical flat seams techniques that set the high standard for our industry.

Base layers describe the clothing you wear closest to your skin. No other garments are as significant in keeping you warm, dry and comfortable outdoors. The two most important clothing components in providing ultimate protection in extreme weather conditions are the outer shell and high performance technical base layers.

As your activity level, temperature and perspiration vary, our exclusive and proprietary Acclimate® Dry moisture management system keeps your skin warm and dry. Combined with superior breathability and anti-microbial, non-shrink & wash and wear qualities, our Acclimate® Dry fabrics offer the best base layer apparel available in today’s marketplace.

Wherever your destination, whatever the weather conditions, however you choose to be active, Polarmax® provides the best in base layer function comfort.

Our Guarantee

The name says it best – The Longworth Guarantee.
If our Product does not live up to your expectations – just return it to the store you bought it from or mail back to Polarmax® for replacement or repair. Normal wear and tear damage will be repaired at a reasonable charge.

Made in the USA

made_in_usa2These days, there are not too many companies that have made the commitment to R&D, knitting, finishing, cutting, sewing, and distribution in the U.S.A.

Our employees live and work in North Carolina. We hire only the best craftspeople to manufacture our products, using the finest fabrics, flat seam technologies and sewing techniques.

We are a completely vertical manufacturer. No, that doesn’t mean we all work standing up. It does means our products are totally engineered, made and distributed by us. And we do it all right here in the U.S.A.

We are proud to say, “We are 100% made in the U.S.A.” So raise a flag and get outdoors.


Our Team